falken tire x azenis rt660+ launch reels
The goal was to build excitement around the launch and show off the RT660+’s performance in a way that felt authentic, high-energy, and social-ready. For the launch of Falken’s new Azenis RT660+ tire, I edited two social reels featuring different brand ambassadors to showcase the product in action. Each reel was tailored to highlight the ambassadors’ unique styles while keeping the pacing tight and visuals bold to match Falken’s brand voice.
Corporation: Falken Tire
Videographers: Steven Ordorica, Jesse Lee, & Margie Nguyen
Editor: Margie Nguyen
falken tire x sonya klaus & gridlife
The goal was to edit two reels highlighting pro driver and Falken Tire ambassador, Sonya Klaus, at the GridLife event. The first was a quick 19-sec high energy reel to spotlight her presence at the event. The second was a 52-sec interview where she shared her experience as the camera car driver. Both edits focused on capturing energy and voice while keeping things visually sharp and aligned with Falken Tire’s brand.
Corporation: Falken Tire
Videographers: Steven Ordorica & Jesse Lee
Editor: Margie Nguyen